our maximum

marketing plan

Most homeowners have no idea what agents do to market homes. We believe in showing you our plan because transparency matters.

a.i. target marketing

Did you know we have access to data that allows us to know what type of buyer will most likely buy your home?

With the use of A.I. (Artificial Intelligence) and target marketing, we don’t wait for the buyers to go searching for your home – we put your home right in front of them.

The type of date we use to build our marketing campaigns include:

  • Demographics

  • lifestyle

  • income

  • net worth

  • interests

  • household size

We do a detailed target market analysis on your home, acquire the marketing list and use it for our marketing campaigns.

paid social media ads

Using our A.I. target marketing lists, we create custom social media campaigns to get your home in front of these buyers.

We use a combination of the following social media platforms:

  • facebook

  • instagram

  • youTube

  • Google

We invest our own money into these campaigns to make sure buyers see your home.

tracking & analytics

Won’t it be great to know exactly how many buyers saw your home? With proper tracking and analytics, we can see exactly how many people saw your home, clicked to get more information and decided to reach out for a showing.

On a weekly basis, we will show you the following stats on how many buyers:

  • saw your home

  • requested more information

  • clicked on your ad

  • wanted to schedule a showing

Don’t rely on just thinking buyers are seeing your home – see the actual stats to know they are.

re-targeting

We don’t stop at just showing your home to buyers once – they will see it over and over again. Just think about all those times those Amazon purchases followed you around the internet.

Yes, we can do that too.

We use retargeting to show up where the buyers are:

  • In their Facebook news feed

  • While they search on Google

  • During a YouTube video

  • Scrolling through Instagram

professional HDr photos

What will make buyers fall in love with your home? Its features and benefits, of course!

This is why we make sure we highlight your home in its best light through beautiful and professional photography. We want to capture the personality and aesthetic of your home because this is worth more than words.

Your photography package includes:

  • 25+ HDR Photos

  • aerial drone photography

  • aerial drone video

  • twilight photo

Single property website

Giving your home its own website is crucial so buyers can have full access to all the details about your home. We add your home to our website so when buyers are ready to schedule a showing we know their request will go directly to us.

Your Single Property Website will include:

  • Details about your home

  • Details about your neighborhood

  • The escrow & title company (if applicable)

  • Instructions on how to submit a winning offer

If you have taken advantage of our Certified Pre-Owned Home Program, we will also add the following:

  • Your completed home & termite inspection report findings

  • Your signed disclosures

  • A notice to buyers you are providing a 1-year home warranty

  • Disclose any pre-sale listing preparation

property floor plan

Buyers care about how big the rooms are and if their belongings will fit. This is why providing a floor plan is essential.

  • Interior measurements

  • Exterior measurements

  • Room names

With more than 75% of buyers starting their home search online, let's give them what they want.

3d interactive virtual tour

Buyers want to fully immerse themselves in everything about homes they search for online before they take the time to see them in person.

Interactive tours allow buyers to zoom in and zoom out to get a true sense of your property.

95% of buyers are more likely to call about properties that provide a 3D interactive virtual tour so let's drive online traffic to offline showings.

text message marketing

Today, everyone has a smartphone so we want to show your home in the messaging apps of all potential buyers.

When buyers request more information or a showing, we automatically store their phone number so we can follow up with them.

We have automated text messages that go out to buyers as soon as they:

  • Request more information

  • Schedule a showing

  • Finish a showing

  • The day after the showing

  • Up to one week after the showing

listing syndication

We haven't forgot about the traditional method of marketing homes, which includes having your home on all the major listing portal sites.

  • Multiple Listing Service

  • Zillow

  • Realtor.com

  • Redfin

  • Trulia

  • Homes.com

  • + More!

intro to agent network

Agent to agent relationships are extremely important to us and the clients we serve. We never know if an agent is working with a buyer who is a great fit for our listings.

We send an email out to all 50,000+ agents in Orange County to leverage these relationships and help us find a buyer for your home.

We will stand out with these agents if we get your home enrolled in our Certified Pre-Owned Home Program because the agents will know all the incentives their buyers will get if they decide to purchase your home.

hi! i'm Jatori Ross, MBA

My business background and passion for technology allows me to navigate complex markets and negotiate the best deals for my clients. Whether you're looking to buy, sell, or invest, I am the perfect partner for your real estate needs in Orange County, CA.

Contact me today to discuss your goals and let's get started.

At JR Real Estate (DBA Jatori Ross, MBA), our mission is to empower homeowners with a variety of options and advanced tools, ensuring a smooth and flexible home-selling process. We aim to set new standards in the real estate industry by combining traditional values with cutting-edge technology and personalized service.

Jatori Ross, MBA is a REALTOR® with Radius Agent. DRE: 02065034

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